This week I spent time at the Online Market Summit in San Francisco. With all the new online channels available to our clients, from plain old search, to blogs, to the latest in social media, it seemed like a good time to check on the experts. The day was filled with talks, break-outs, keynotes and [...]

Ideation sites. They have been all the rage for years now in marketing. The reasoning behind them seems to be that if you can pick their brains, then you can pick their pockets. It all started with Starbucks and My Starbucks Idea. Then AT&T did an idea site, USA Networks followed suit, and now Verizon [...]

One of the nice things about an advertising agency is the ability to track trends. And by that I do not mean crystal ball gazing and tarot card reading a la Faith Popcorn. What I mean is because we have clients in different industries, that are different sizes and in different geographies, we can sometimes [...]

If anything, you have to give the Purple One his due because he does know how to make splash. In an interview with the UK Mirror yesterday, Prince announced that “The internet’s completely over…” Not surprisingly, this was immediately tweeted, digg’d and shared from one end of the internet to the other.  The consensus not [...]

Disasters can fun sport for us in advertising. Full blown nightmares are even better, the chance for all of us to crow from the sidelines and belittle those that would try to emerge from the wreckage intact. Peter Arnell and the Tropicana packaging last year? That was fun. Spirit Airlines? Constant fun. And no one [...]