In large part, the public has become desensitized to traditional marketing initiatives by car dealerships.  Although television, radio and print ads have some traction with consumers if they are in the market to purchase or lease a vehicle, most consumers have long since learned to ignore these intrusive promotions.  You might feel that your marketing [...]

Content is vital to leveraging your company’s popularity and reputation, while social media provides the ideal platform for supporting that process.  So it should almost go without saying that you should be integrating all of the content on your home website and partner sites with your social media site.  You don’t need to use your [...]

Engaging with customers to answer queries, address account issues and improve general relations presents quite a few challenges, as well as opportunities, for banking institutions.  With over a billion users on social media sites, banks can hardly ignore the huge potential this presents.  Other industries are successfully using sites like Facebook and Twitter for customer [...]

Twitter is more than just a great networking site; it can also be a powerful tool for your dealership… if you know how to navigate it.  As a massively popular platform for discussion, Twitter allows you to easily target individuals and companies with similar interests and speak directly to them.  If your strategy is sound, [...]

There has been a lot of discussion about how social media networks like Facebook and Twitter can make piles of cash for businesses, but if you examine them there are only four major categories in which these sites can be used to improve marketing strategies.  These strategies can be used in sequence or, in some [...]