Are you a business owner? Or are you running a company? Well, if the answer is “yes,” then it’s time to look at your marketing – and how you’re reaching the boomers. And we can start with when your customers were born. Here’s why: the population in the U.S. is older than it was just [...]

So many businesses have jumped on the Facebook bandwagon that it’s hard to believe there are still companies out there that are still not using it as a marketing tool. But if you’re serious about social media marketing, and you should be, then you need to make Facebook the main platform of your marketing program. [...]

We’ve been telling you over the past weeks about how social media should play a bigger role in your marketing efforts this year. And Twitter is probably at or near the top of the list. But there are some things you can do to avoid making mistakes with Twitter, and now’s a good time to [...]

If you’re an advertiser using social media, (and you should be!) here is some important information about targeting your customers. Most people are now using smart phones, and it’s predicted that by 2014 more than 50% of people will be web browsing on a mobile device. That includes phones, tablets and other devices. So where [...]

Well, 2011 is history and the results are in: it turned out to be a pretty merry Christmas for retailers after all. Car sales were strong. And the upswing in the economy is a strong indication that business owners need to be proactive rolling into 2012. So here are some tactics to get you going, [...]