If you’re thinking about starting a social media program for your company, here’s a news flash: not everyone who uses social media is happy with their program. Here’s another one: not every social media program is successful. And while a lot of companies are happy with their social media endeavors, you can learn a lot [...]

Ok, it’s almost June – almost halfway through 2012! My how time flies! Last year we made all many observations and predictions on what businesses would be doing with social media in 2012, and now that it’s almost the midpoint of the year, what are businesses actually doing with social media? Well, for starters – [...]

Everyone who utilizes social media thinks it has to be fluid – no long-term planning, just start using it and “go with the flow.” In some respects, they’re right; because social media is so new it’s often best to experiment with new ideas and keep testing to see what works. But that doesn’t mean you [...]

Every business with a focus on growth and profitability is now embracing digital marketing. Even those businesses that used to look with fear and trepidation at digital marketing are realizing that it’s not only the future of marketing; it’s the current marketing focus as well. The problem for new entries into the digital marketing arena [...]

I  hear it all the time – “I’ve been spending a lot of money on Google AdWords, and I think it’s a huge waste of money.” Yet other people are saying that it’s “moderately effective.” And still others swear by them. Do Google AdWords really work? Originally, Google launched AdWords as a way to give [...]