Every year at this time people make lists of what they’re going to accomplish or change in the coming year. It used to be that the top vote getter was losing weight, followed by living a healthier lifestyle. Today, there’s a different New Year’s resolution: improve the performance of your website. And since the New [...]

Surprisingly, about half of small business executives in a recent survey said they aren’t using social media to help boost their respective businesses. Surprising, because it’s such an integral part of larger companies’ marketing efforts. Asked “why not,” the biggest answer was, “lack of time.” Well, even the big companies and the huge marketing staffs [...]

I heard that Ikea was recently named by Cannes Lions International Festival of Creativity as the 2011 “advertiser of the year.” How does a company earn that distinction? Good question – especially for those of us in advertising. Because we’d all love to have our clients singled out as “advertiser of the year.” And here’s [...]

When talking with a colleague recently about advertising, he made the comment, “when it comes to marketing, you would do well to emulate Lady Gaga.” What does that mean – and how did she get to be so big in such a relatively short period of time? Your colleague has it right – and when [...]

“Some colleagues tell me that I have to run an ad 3 times in order for it to produce results, while others maintain that 4 or even 5 is the ‘magic number.’ Who’s right?” The short answer is, “not sure.” Sorry, but there is no “magic number.” Either way, you’re on the right track, though, [...]