Engaging with customers to answer queries, address account issues and improve general relations presents quite a few challenges, as well as opportunities, for banking institutions.  With over a billion users on social media sites, banks can hardly ignore the huge potential this presents.  Other industries are successfully using sites like Facebook and Twitter for customer [...]

Twitter is more than just a great networking site; it can also be a powerful tool for your dealership… if you know how to navigate it.  As a massively popular platform for discussion, Twitter allows you to easily target individuals and companies with similar interests and speak directly to them.  If your strategy is sound, [...]

        MENLO PARK, Calif. — At Facebook’s headquarters here, mobile devices are everywhere. The first thing visitors do is sign in on iPads at the front desk. Employees at the campus coffee shop use iPads as cash registers. Instead of sending e-mails, Facebook employees prefer to use the company’s messaging system, which [...]

              August 21, 2012 – Anaheim, CA   The following is a statement from US Newspapers:   Newspaper advertising has undoubtedly changed within the last decade. Televisions, laptops and cars have too. Change is inevitable and in most cases creates something superior to the predecessor.   The internet is the [...]

More and more companies are using email campaigns to stay in touch with their customers – as well as their prospective customers. Some call these “drip campaigns,” and they’re triggered by some event – a person inquiring about a product, someone registering for a prize – they’re all based on having “given permission” to receive [...]