So many businesses have jumped on the Facebook bandwagon that it’s hard to believe there are still companies out there that are still not using it as a marketing tool. But if you’re serious about social media marketing, and you should be, then you need to make Facebook the main platform of your marketing program. [...]

We’ve been telling you over the past weeks about how social media should play a bigger role in your marketing efforts this year. And Twitter is probably at or near the top of the list. But there are some things you can do to avoid making mistakes with Twitter, and now’s a good time to [...]

If you’re an advertiser using social media, (and you should be!) here is some important information about targeting your customers. Most people are now using smart phones, and it’s predicted that by 2014 more than 50% of people will be web browsing on a mobile device. That includes phones, tablets and other devices. So where [...]

Ok, 2011 is history.  The fact is, the New Year is here! So what’s on the horizon for businesses – large and small – in the coming year? When it comes to marketing, there are a lot of things to focus on. And a few things to stay away from! We’ll try to sort out [...]

Every year at this time people make lists of what they’re going to accomplish or change in the coming year. It used to be that the top vote getter was losing weight, followed by living a healthier lifestyle. Today, there’s a different New Year’s resolution: improve the performance of your website. And since the New [...]