Everyone who utilizes social media thinks it has to be fluid – no long-term planning, just start using it and “go with the flow.” In some respects, they’re right; because social media is so new it’s often best to experiment with new ideas and keep testing to see what works. But that doesn’t mean you [...]

Every business with a focus on growth and profitability is now embracing digital marketing. Even those businesses that used to look with fear and trepidation at digital marketing are realizing that it’s not only the future of marketing; it’s the current marketing focus as well. The problem for new entries into the digital marketing arena [...]

I  hear it all the time – “I’ve been spending a lot of money on Google AdWords, and I think it’s a huge waste of money.” Yet other people are saying that it’s “moderately effective.” And still others swear by them. Do Google AdWords really work? Originally, Google launched AdWords as a way to give [...]

Many businesses are asking if they really need to maintain a website, since most people are heading toward Facebook, Twitter, LinkedIn and so many other social media sites. Well, while that may be true, a website – or more importantly a web presence – is still an absolute must in today’s online driven world. Sure, [...]

If you’re puzzled by abbreviations that relate to marketing on the Internet, you’re not alone. Many businesses don’t’ have a clear understanding of what PPC, CPC, CTR and a variety of other permutations of those letters mean. But if you’re going to use the Internet, and banner ads more specifically effectively, you need a short [...]