Most small businesses are committed to customer growth – and retention. And one of the best ways to go about both is using effective email marketing. Of course, the emphasis is on “effective.” Here are some tips and ideas on how to make your email marketing program more effective and an overwhelming success. First, make [...]

I get asked all the time if a “Pay-Per-Click” campaign is an effective way to market products and services. The short answer is, “probably.” And that of course requires some explaining; but the fact is, there’s no easy “yes or no” answer. Pay-per-click is in fact a highly targeted way to reach key prospects. Compared [...]

It’s hard to believe that it was just a few short years ago that social media came to be “the one.” Think about it – only three years ago Facebook was boasting about 350 million users (they’re predicted to hit one billion in August!) Twitter became a mainstream word thanks to Oprah and others who [...]

So, you’ve been hearing about new marketing trends, social media predictions, what to watch for – and what to watch out for. But what if you’re a small business that doesn’t have the budgets and resources of larger corporations? Well, you can still be a player in all this.  Just act like the big guys. [...]

While traditional media and social media are still going strong, the up-and-comer in the marketing world is content marketing. And if you’re not focused on content marketing, well, you may get left behind. What is content marketing? It goes by many other names – including private media, corporate media, corporate publishing and others. But it’s [...]