“People are always telling me to “grow my email list, so I can stay in touch with my customers. Are there some specific ways I can do this?” If you have a “brick and mortar” retail store, or your livelihood depends on Internet sales, your email list is your lifeline to success. And growing your [...]

We do really work in a strange industry. Officially we work on behalf of our clients, but sometimes this seems almost comical in the face of what we do on a daily basis. We bash each other on sites like AgencySpy, we rip each other’s work on BrandFreak, and we troll AdAge and AdWeek to [...]

One of the nice things about an advertising agency is the ability to track trends. And by that I do not mean crystal ball gazing and tarot card reading a la Faith Popcorn. What I mean is because we have clients in different industries, that are different sizes and in different geographies, we can sometimes [...]

Disasters can fun sport for us in advertising. Full blown nightmares are even better, the chance for all of us to crow from the sidelines and belittle those that would try to emerge from the wreckage intact. Peter Arnell and the Tropicana packaging last year? That was fun. Spirit Airlines? Constant fun. And no one [...]

The meeting happened years ago, in one of those fabulous Silicon Valley office parks around Cupertino. We were going through an exercise with the executives of our client, peppering them with questions, digging into dark corners, and uncovering things they didn’t want us to find. Just a basic game of getting to know you, agency-style. [...]