Well, 2011 is history and the results are in: it turned out to be a pretty merry Christmas for retailers after all. Car sales were strong. And the upswing in the economy is a strong indication that business owners need to be proactive rolling into 2012. So here are some tactics to get you going, [...]

With so much emphasis on social media and the Internet, many small businesses are forgetting one key tactic to help market their business: Public Relations. While not easy to implement, PR is a sound adjunct to any marketing strategy for businesses of any size, and a tactic worth undertaking and mastering in the coming year. [...]

Ok, 2011 is history.  The fact is, the New Year is here! So what’s on the horizon for businesses – large and small – in the coming year? When it comes to marketing, there are a lot of things to focus on. And a few things to stay away from! We’ll try to sort out [...]

Here’s some interesting news: about 42% of businesses are planning to hold their next big event – online. Not great news for hotels and airlines, but in terms of cost savings for businesses, the news couldn’t be any brighter. Why do virtual events? It’ll save you money – and it’s extremely convenient for all who [...]

A statistic popped out of the Internet the other day (statistics have a way of doing that on the Internet) that showed that direct mail and direct marketing spending by advertisers was up almost 5% in 2011. Up? Wait a second, I thought direct mail went the way of the dinosaurs and all the money [...]