So, you’ve been hearing about new marketing trends, social media predictions, what to watch for – and what to watch out for. But what if you’re a small business that doesn’t have the budgets and resources of larger corporations? Well, you can still be a player in all this.  Just act like the big guys. [...]

While traditional media and social media are still going strong, the up-and-comer in the marketing world is content marketing. And if you’re not focused on content marketing, well, you may get left behind. What is content marketing? It goes by many other names – including private media, corporate media, corporate publishing and others. But it’s [...]

Well, 2011 is history and the results are in: it turned out to be a pretty merry Christmas for retailers after all. Car sales were strong. And the upswing in the economy is a strong indication that business owners need to be proactive rolling into 2012. So here are some tactics to get you going, [...]

With so much emphasis on social media and the Internet, many small businesses are forgetting one key tactic to help market their business: Public Relations. While not easy to implement, PR is a sound adjunct to any marketing strategy for businesses of any size, and a tactic worth undertaking and mastering in the coming year. [...]

Ok, 2011 is history.  The fact is, the New Year is here! So what’s on the horizon for businesses – large and small – in the coming year? When it comes to marketing, there are a lot of things to focus on. And a few things to stay away from! We’ll try to sort out [...]