Here’s some interesting news: about 42% of businesses are planning to hold their next big event – online. Not great news for hotels and airlines, but in terms of cost savings for businesses, the news couldn’t be any brighter. Why do virtual events? It’ll save you money – and it’s extremely convenient for all who [...]

A statistic popped out of the Internet the other day (statistics have a way of doing that on the Internet) that showed that direct mail and direct marketing spending by advertisers was up almost 5% in 2011. Up? Wait a second, I thought direct mail went the way of the dinosaurs and all the money [...]

I can almost see the look on your faces when you read the title, “marketing is spelled with a “P.” While it’s not to be taken literally, of course, but if you read on you’ll understand why it actually makes an awful lot of sense. If you took marketing courses in college, you probably remember [...]

This week we had the privilege of discussing our current role in the industry and how we have kept moving forward in a time of economic uncertainty.  It hasn’t been easy but what it comes down to is listening to clients, assessing what is needed and then applying the newest and most cost effective ways [...]

So, the biggest news for Facebook fans this week brings bad news for the new Google+. That news, of course, is that Facebook is teaming up with Skype – the mega brand of Internet calling. And it’s bad news for Google+ because Facebook has the resources to take away all the hoopla Google+ created when [...]