Are you a business owner? Or are you running a company? Well, if the answer is “yes,” then it’s time to look at your marketing – and how you’re reaching the boomers. And we can start with when your customers were born. Here’s why: the population in the U.S. is older than it was just [...]

Ok, 2011 is history.  The fact is, the New Year is here! So what’s on the horizon for businesses – large and small – in the coming year? When it comes to marketing, there are a lot of things to focus on. And a few things to stay away from! We’ll try to sort out [...]

A statistic popped out of the Internet the other day (statistics have a way of doing that on the Internet) that showed that direct mail and direct marketing spending by advertisers was up almost 5% in 2011. Up? Wait a second, I thought direct mail went the way of the dinosaurs and all the money [...]

We all know that the newspaper industry is on life support, with a prognosis that at best gives papers as we know them just 4 – 8 years, depending on whom you talk to. And of course, everyone blames the Internet for the demise of the newspaper, which is certainly a main factor. Now comes [...]

Still haven’t adopted a social media strategy yet? You’re not alone. See, lots of CEOs are saying, “sure, social media is where my customers go, but I know a lot of companies that haven’t made a single dollar in that social media space.” Are you kidding me? Would you deliberately NOT go to where your [...]