If you’re thinking about starting a social media program for your company, here’s a news flash: not everyone who uses social media is happy with their program. Here’s another one: not every social media program is successful. And while a lot of companies are happy with their social media endeavors, you can learn a lot [...]

With all the talk and chatter about Facebook, LinkedIn and Twitter, it’s amazing how some advertisers are stuck on what they consider “good old fashioned advertising.” Exactly what that is, depends of course on whom you’re talking to. The fact is, the two are not mutually exclusive. Social media and “traditional advertising” can still work [...]

Most small businesses are committed to customer growth – and retention. And one of the best ways to go about both is using effective email marketing. Of course, the emphasis is on “effective.” Here are some tips and ideas on how to make your email marketing program more effective and an overwhelming success. First, make [...]

It’s hard to believe that it was just a few short years ago that social media came to be “the one.” Think about it – only three years ago Facebook was boasting about 350 million users (they’re predicted to hit one billion in August!) Twitter became a mainstream word thanks to Oprah and others who [...]

So, you’ve been hearing about new marketing trends, social media predictions, what to watch for – and what to watch out for. But what if you’re a small business that doesn’t have the budgets and resources of larger corporations? Well, you can still be a player in all this.  Just act like the big guys. [...]