Content is vital to leveraging your company’s popularity and reputation, while social media provides the ideal platform for supporting that process.  So it should almost go without saying that you should be integrating all of the content on your home website and partner sites with your social media site.  You don’t need to use your [...]

The ad breaks during the new series of Mad Men on Sky Atlantic featured commericals from the early 60s. So was it a golden age of advertising? And all because … were ads such as the series for Milk Tray better than those of today? The breaks in the opening episode of Mad Men on Sky Atlantic [...]

        MENLO PARK, Calif. — At Facebook’s headquarters here, mobile devices are everywhere. The first thing visitors do is sign in on iPads at the front desk. Employees at the campus coffee shop use iPads as cash registers. Instead of sending e-mails, Facebook employees prefer to use the company’s messaging system, which [...]

              August 21, 2012 – Anaheim, CA   The following is a statement from US Newspapers:   Newspaper advertising has undoubtedly changed within the last decade. Televisions, laptops and cars have too. Change is inevitable and in most cases creates something superior to the predecessor.   The internet is the [...]

Last week I read a news story about a business in New York that was closing its doors. Unfortunately, that happens all the time. But what was unusual about this story was that the owner blamed it on Groupon, claiming that the deep discounting that made the program work and a long delay in payment [...]