Everyone who utilizes social media thinks it has to be fluid – no long-term planning, just start using it and “go with the flow.” In some respects, they’re right; because social media is so new it’s often best to experiment with new ideas and keep testing to see what works. But that doesn’t mean you [...]

Every business with a focus on growth and profitability is now embracing digital marketing. Even those businesses that used to look with fear and trepidation at digital marketing are realizing that it’s not only the future of marketing; it’s the current marketing focus as well. The problem for new entries into the digital marketing arena [...]

I hear this all the time: “I’m supposed to be using social media, but I’m just a small business. Is it really something I can use effectively?” Ok, once and for all, here’s my reply: YES! Currently there are over 24 million small businesses using social media in one way or another. There are probably [...]

While traditional media and social media are still going strong, the up-and-comer in the marketing world is content marketing. And if you’re not focused on content marketing, well, you may get left behind. What is content marketing? It goes by many other names – including private media, corporate media, corporate publishing and others. But it’s [...]

If you’re an advertiser using social media, (and you should be!) here is some important information about targeting your customers. Most people are now using smart phones, and it’s predicted that by 2014 more than 50% of people will be web browsing on a mobile device. That includes phones, tablets and other devices. So where [...]