MENLO PARK, Calif. — At Facebook’s headquarters here, mobile devices are everywhere. The first thing visitors do is sign in on iPads at the front desk. Employees at the campus coffee shop use iPads as cash registers. Instead of sending e-mails, Facebook employees prefer to use the company’s messaging system, which [...]

Every now and then there are some new buzzwords that pop into the marketing lexicon. One of the ones I’m seeing a lot of lately is “channel” – as in marketing channels. This has nothing whatsoever to do with your flat screen TV or your cable remote, so don’t worry. It has to do with [...]

Everyone who utilizes social media thinks it has to be fluid – no long-term planning, just start using it and “go with the flow.” In some respects, they’re right; because social media is so new it’s often best to experiment with new ideas and keep testing to see what works. But that doesn’t mean you [...]

Every business with a focus on growth and profitability is now embracing digital marketing. Even those businesses that used to look with fear and trepidation at digital marketing are realizing that it’s not only the future of marketing; it’s the current marketing focus as well. The problem for new entries into the digital marketing arena [...]

I hear this all the time: “I’m supposed to be using social media, but I’m just a small business. Is it really something I can use effectively?” Ok, once and for all, here’s my reply: YES! Currently there are over 24 million small businesses using social media in one way or another. There are probably [...]