Are you a business owner? Or are you running a company? Well, if the answer is “yes,” then it’s time to look at your marketing – and how you’re reaching the boomers. And we can start with when your customers were born. Here’s why: the population in the U.S. is older than it was just [...]

So many businesses have jumped on the Facebook bandwagon that it’s hard to believe there are still companies out there that are still not using it as a marketing tool. But if you’re serious about social media marketing, and you should be, then you need to make Facebook the main platform of your marketing program. [...]

We’ve been telling you over the past weeks about how social media should play a bigger role in your marketing efforts this year. And Twitter is probably at or near the top of the list. But there are some things you can do to avoid making mistakes with Twitter, and now’s a good time to [...]

Normally people would be counting down how many days are left until Christmas. But I’m more excited about how many days are left until we can start putting 2012 on our checks….wait, we don’t write checks much anymore. Actually, we don’t “write” much of anything anymore. We text, type on a computer keyboard or swipe [...]

Here’s some interesting news: about 42% of businesses are planning to hold their next big event – online. Not great news for hotels and airlines, but in terms of cost savings for businesses, the news couldn’t be any brighter. Why do virtual events? It’ll save you money – and it’s extremely convenient for all who [...]