If you’re thinking about starting a social media program for your company, here’s a news flash: not everyone who uses social media is happy with their program. Here’s another one: not every social media program is successful. And while a lot of companies are happy with their social media endeavors, you can learn a lot [...]

Ok, it’s almost June – almost halfway through 2012! My how time flies! Last year we made all many observations and predictions on what businesses would be doing with social media in 2012, and now that it’s almost the midpoint of the year, what are businesses actually doing with social media? Well, for starters – [...]

Everyone who utilizes social media thinks it has to be fluid – no long-term planning, just start using it and “go with the flow.” In some respects, they’re right; because social media is so new it’s often best to experiment with new ideas and keep testing to see what works. But that doesn’t mean you [...]

Most small businesses are committed to customer growth – and retention. And one of the best ways to go about both is using effective email marketing. Of course, the emphasis is on “effective.” Here are some tips and ideas on how to make your email marketing program more effective and an overwhelming success. First, make [...]

It’s hard to believe that it was just a few short years ago that social media came to be “the one.” Think about it – only three years ago Facebook was boasting about 350 million users (they’re predicted to hit one billion in August!) Twitter became a mainstream word thanks to Oprah and others who [...]