I hear this all the time: “I’m supposed to be using social media, but I’m just a small business. Is it really something I can use effectively?” Ok, once and for all, here’s my reply: YES! Currently there are over 24 million small businesses using social media in one way or another. There are probably [...]

While traditional media and social media are still going strong, the up-and-comer in the marketing world is content marketing. And if you’re not focused on content marketing, well, you may get left behind. What is content marketing? It goes by many other names – including private media, corporate media, corporate publishing and others. But it’s [...]

Are you a business owner? Or are you running a company? Well, if the answer is “yes,” then it’s time to look at your marketing – and how you’re reaching the boomers. And we can start with when your customers were born. Here’s why: the population in the U.S. is older than it was just [...]

So many businesses have jumped on the Facebook bandwagon that it’s hard to believe there are still companies out there that are still not using it as a marketing tool. But if you’re serious about social media marketing, and you should be, then you need to make Facebook the main platform of your marketing program. [...]

We’ve been telling you over the past weeks about how social media should play a bigger role in your marketing efforts this year. And Twitter is probably at or near the top of the list. But there are some things you can do to avoid making mistakes with Twitter, and now’s a good time to [...]