Engaging with customers to answer queries, address account issues and improve general relations presents quite a few challenges, as well as opportunities, for banking institutions.  With over a billion users on social media sites, banks can hardly ignore the huge potential this presents.  Other industries are successfully using sites like Facebook and Twitter for customer [...]

        I recently had the opportunity to talk solar with Justin Krum, President and CEO of 1st Light Energy, our partner for solar installations. With 1st Light Energy, Extra Space Storage has completed nearly 100 solar installations at our storage properties in six states. With these solar panels, 1st Light Energy has helped us not only save [...]

The ad breaks during the new series of Mad Men on Sky Atlantic featured commericals from the early 60s. So was it a golden age of advertising? And all because … were ads such as the series for Milk Tray better than those of today? The breaks in the opening episode of Mad Men on Sky Atlantic [...]

Well, 2011 is history and the results are in: it turned out to be a pretty merry Christmas for retailers after all. Car sales were strong. And the upswing in the economy is a strong indication that business owners need to be proactive rolling into 2012. So here are some tactics to get you going, [...]

I’m a relatively new advertiser, and most people are telling me to avoid making the “typical new advertiser” mistakes. It’s hard to avoid making them if I don’t know what they are! Whoever told you to avoid making those mistakes should have told you what those newbie mistakes are. Since they didn’t, let’s enlighten you! [...]