Well, 2011 is history and the results are in: it turned out to be a pretty merry Christmas for retailers after all. Car sales were strong. And the upswing in the economy is a strong indication that business owners need to be proactive rolling into 2012. So here are some tactics to get you going, [...]

I’m a relatively new advertiser, and most people are telling me to avoid making the “typical new advertiser” mistakes. It’s hard to avoid making them if I don’t know what they are! Whoever told you to avoid making those mistakes should have told you what those newbie mistakes are. Since they didn’t, let’s enlighten you! [...]

That’s a great question, but unfortunately, there’s no simple answer. The best thing you can do to start the process is to do your homework. Talk to colleagues and business contacts to find out who’s doing their work. Determine what type of ad agency you need – full service? Boutique? Large? Small?  National? Regional? As [...]