With so much emphasis on social media and the Internet, many small businesses are forgetting one key tactic to help market their business: Public Relations. While not easy to implement, PR is a sound adjunct to any marketing strategy for businesses of any size, and a tactic worth undertaking and mastering in the coming year. [...]

Ok, 2011 is history.  The fact is, the New Year is here! So what’s on the horizon for businesses – large and small – in the coming year? When it comes to marketing, there are a lot of things to focus on. And a few things to stay away from! We’ll try to sort out [...]

Every year at this time people make lists of what they’re going to accomplish or change in the coming year. It used to be that the top vote getter was losing weight, followed by living a healthier lifestyle. Today, there’s a different New Year’s resolution: improve the performance of your website. And since the New [...]

Normally people would be counting down how many days are left until Christmas. But I’m more excited about how many days are left until we can start putting 2012 on our checks….wait, we don’t write checks much anymore. Actually, we don’t “write” much of anything anymore. We text, type on a computer keyboard or swipe [...]

Here’s some interesting news: about 42% of businesses are planning to hold their next big event – online. Not great news for hotels and airlines, but in terms of cost savings for businesses, the news couldn’t be any brighter. Why do virtual events? It’ll save you money – and it’s extremely convenient for all who [...]