Many businesses are asking if they really need to maintain a website, since most people are heading toward Facebook, Twitter, LinkedIn and so many other social media sites. Well, while that may be true, a website – or more importantly a web presence – is still an absolute must in today’s online driven world. Sure, [...]

If you’re puzzled by abbreviations that relate to marketing on the Internet, you’re not alone. Many businesses don’t’ have a clear understanding of what PPC, CPC, CTR and a variety of other permutations of those letters mean. But if you’re going to use the Internet, and banner ads more specifically effectively, you need a short [...]

With all the talk and chatter about Facebook, LinkedIn and Twitter, it’s amazing how some advertisers are stuck on what they consider “good old fashioned advertising.” Exactly what that is, depends of course on whom you’re talking to. The fact is, the two are not mutually exclusive. Social media and “traditional advertising” can still work [...]

Most small businesses are committed to customer growth – and retention. And one of the best ways to go about both is using effective email marketing. Of course, the emphasis is on “effective.” Here are some tips and ideas on how to make your email marketing program more effective and an overwhelming success. First, make [...]

I get asked all the time if a “Pay-Per-Click” campaign is an effective way to market products and services. The short answer is, “probably.” And that of course requires some explaining; but the fact is, there’s no easy “yes or no” answer. Pay-per-click is in fact a highly targeted way to reach key prospects. Compared [...]