It’s hard to believe that it was just a few short years ago that social media came to be “the one.” Think about it – only three years ago Facebook was boasting about 350 million users (they’re predicted to hit one billion in August!) Twitter became a mainstream word thanks to Oprah and others who [...]

I hear this all the time: “I’m supposed to be using social media, but I’m just a small business. Is it really something I can use effectively?” Ok, once and for all, here’s my reply: YES! Currently there are over 24 million small businesses using social media in one way or another. There are probably [...]

So, you’ve been hearing about new marketing trends, social media predictions, what to watch for – and what to watch out for. But what if you’re a small business that doesn’t have the budgets and resources of larger corporations? Well, you can still be a player in all this.  Just act like the big guys. [...]

While traditional media and social media are still going strong, the up-and-comer in the marketing world is content marketing. And if you’re not focused on content marketing, well, you may get left behind. What is content marketing? It goes by many other names – including private media, corporate media, corporate publishing and others. But it’s [...]

Are you a business owner? Or are you running a company? Well, if the answer is “yes,” then it’s time to look at your marketing – and how you’re reaching the boomers. And we can start with when your customers were born. Here’s why: the population in the U.S. is older than it was just [...]