That’s a great question, but unfortunately, there’s no simple answer. The best thing you can do to start the process is to do your homework. Talk to colleagues and business contacts to find out who’s doing their work. Determine what type of ad agency you need – full service? Boutique? Large? Small?  National? Regional? As [...]

The marketing world, it is a changing. We have been hearing this particular drumbeat for years, and recently it has become even louder. Tools are getting more accurate, data is getting more real-time, and response information is becoming deeper? So all should be good in our little marketing world, right? Granted, this entry is a [...]