Twitter is more than just a great networking site; it can also be a powerful tool for your dealership… if you know how to navigate it.  As a massively popular platform for discussion, Twitter allows you to easily target individuals and companies with similar interests and speak directly to them.  If your strategy is sound, [...]

Do you remember what marketing was like before someone came along in the 70’s and dropped the “B” word? (That’s branding, just in case you were in diapers in the 70’s). It was attributed to some London account planners (Seems that in America we didn’t have Account Planners back in the 70’s!) who came to [...]

A funny thing happens when children are born. They see the face of their mother and do something that animals have been doing for millions of years. They impress on their parents. In this case, the verb impress doesn’t mean to show off, it means to imprint and become emotionally attached to another person. The [...]