Engaging with customers to answer queries, address account issues and improve general relations presents quite a few challenges, as well as opportunities, for banking institutions.  With over a billion users on social media sites, banks can hardly ignore the huge potential this presents.  Other industries are successfully using sites like Facebook and Twitter for customer [...]

One of the nice things about an advertising agency is the ability to track trends. And by that I do not mean crystal ball gazing and tarot card reading a la Faith Popcorn. What I mean is because we have clients in different industries, that are different sizes and in different geographies, we can sometimes [...]

You have had that day too, right? You walk out the door, take a look at your tires, and think to yourself, “yep, dog don’t hunt.” There are few activities in life I detest more than getting new tires. It’s right up there with root canals and cleaning gutters. And really, how many of us [...]