Twitter is more than just a great networking site; it can also be a powerful tool for your dealership… if you know how to navigate it.  As a massively popular platform for discussion, Twitter allows you to easily target individuals and companies with similar interests and speak directly to them.  If your strategy is sound, [...]

Many companies are asking, “What is the easiest way into the social media marketing arena.” Truth is, there is no “easy way.” Like everything else, it takes careful planning and hard work or you’re simply wasting your money on a marketing channel that can produce some pretty remarkable results. There are basically four different ways [...]

The marketing world, it is a changing. We have been hearing this particular drumbeat for years, and recently it has become even louder. Tools are getting more accurate, data is getting more real-time, and response information is becoming deeper? So all should be good in our little marketing world, right? Granted, this entry is a [...]