Here’s some interesting news: about 42% of businesses are planning to hold their next big event – online. Not great news for hotels and airlines, but in terms of cost savings for businesses, the news couldn’t be any brighter. Why do virtual events? It’ll save you money – and it’s extremely convenient for all who [...]

A colleague recently asked me, “What’s the difference between advertising and public relations?” Isn’t it one and the same? Good question – that must be a pretty smart colleague. Here’s the answer in a nutshell – there is a big difference between the two!  But while they’re different, the bottom line is that they both [...]