I’m a relatively new advertiser, and most people are telling me to avoid making the “typical new advertiser” mistakes. It’s hard to avoid making them if I don’t know what they are! Whoever told you to avoid making those mistakes should have told you what those newbie mistakes are. Since they didn’t, let’s enlighten you! [...]

I recently received a text from a store I shop at – offering me a “special discount.” Does this type of marketing really work? The short and long answers are, “YES!”  And here’s why: mobile marketing is coming along like a speeding train, and nothing is going to stop it. The key is to harness [...]