When talking with a colleague recently about advertising, he made the comment, “when it comes to marketing, you would do well to emulate Lady Gaga.” What does that mean – and how did she get to be so big in such a relatively short period of time? Your colleague has it right – and when [...]

If you think “social media” is just about Facebook, dating and “tweeting” about your weekend escapades, think again. Because social media marketing can be a boon to your business, if you use it correctly! And by correctly we mean coming up with content that is remarkable, unique and newsworthy. So what really is social media [...]

If anything, you have to give the Purple One his due because he does know how to make splash. In an interview with the UK Mirror yesterday, Prince announced that “The internet’s completely over…” Not surprisingly, this was immediately tweeted, digg’d and shared from one end of the internet to the other.  The consensus not [...]

Remember the good old days of “ready, shoot, aim?” You don”t? Well, gather round kids as we regale you with a story from the legendary days of “dot-com,” where money actually did grow on trees. Start-up companies sprang from the ground like weeds and it seemed you just needed a pulse and a drawing on [...]