Disasters can fun sport for us in advertising. Full blown nightmares are even better, the chance for all of us to crow from the sidelines and belittle those that would try to emerge from the wreckage intact. Peter Arnell and the Tropicana packaging last year? That was fun. Spirit Airlines? Constant fun. And no one [...]

The meeting happened years ago, in one of those fabulous Silicon Valley office parks around Cupertino. We were going through an exercise with the executives of our client, peppering them with questions, digging into dark corners, and uncovering things they didn’t want us to find. Just a basic game of getting to know you, agency-style. [...]

We have spoken a lot on this blog about tactics in today’s marketing world. We have gone over the basic blocking and tackling needed to introduce brands to consumers, and getting those consumers inspired to take action. But this time we thought we would get out of the tactical trees and see the forest instead. [...]