I  hear it all the time – “I’ve been spending a lot of money on Google AdWords, and I think it’s a huge waste of money.” Yet other people are saying that it’s “moderately effective.” And still others swear by them. Do Google AdWords really work? Originally, Google launched AdWords as a way to give [...]

Ok, 2011 is history.  The fact is, the New Year is here! So what’s on the horizon for businesses – large and small – in the coming year? When it comes to marketing, there are a lot of things to focus on. And a few things to stay away from! We’ll try to sort out [...]

“For years, we’ve been pretty successful bringing in new customers using our radio and TV ads. But media prices have gotten very expensive, and the commercials are not as effective as they used to be. Help!!” Welcome to the world of advertising in 2011 and beyond. What you’ve discovered, as most other advertisers have, is [...]