For all the brilliant minds who are in advertising (and yes Dorothy, they do exist), we as an industry are very good at making our lives more complicated than necessary. We constantly try to one up each other, and in our pursuit of that goal we are truly experts at confusing the living daylights out [...]

Are you integrated? Of course you are. In fact, we are all integrated, full-service, multi-channel, media agnostic, 360-degree brand driven agencies. We have fabulous charts we toss up on the wall in all their PowerPoint glory to show the clients we know how to take all the ticking pieces of today’s marketing machine and make [...]