I  hear it all the time – “I’ve been spending a lot of money on Google AdWords, and I think it’s a huge waste of money.” Yet other people are saying that it’s “moderately effective.” And still others swear by them. Do Google AdWords really work? Originally, Google launched AdWords as a way to give [...]

If you’re puzzled by abbreviations that relate to marketing on the Internet, you’re not alone. Many businesses don’t have a clear understanding of what PPC, CPC, CTR and a variety of other permutations of those letters mean. But if you’re going to use the Internet, and banner ads more effectively, you need a short course [...]

I get asked all the time if a “Pay-Per-Click” campaign is an effective way to market products and services. The short answer is, “probably.” And that of course requires some explaining; but the fact is, there’s no easy “yes or no” answer. Pay-per-click is in fact a highly targeted way to reach key prospects. Compared [...]