Every now and then there are some new buzzwords that pop into the marketing lexicon. One of the ones I’m seeing a lot of lately is “channel” – as in marketing channels. This has nothing whatsoever to do with your flat screen TV or your cable remote, so don’t worry. It has to do with [...]

In just a few short years since Twitter came on the scene, the American lexicon has taken the simple word, “tweet” to an entirely new level. People now “tweet” on a regular basis; they have “followers” and some even base their popularity on how many followers they actually have. Now, many businesses have started using [...]