So many businesses have jumped on the Facebook bandwagon that it’s hard to believe there are still companies out there that are still not using it as a marketing tool. But if you’re serious about social media marketing, and you should be, then you need to make Facebook the main platform of your marketing program. [...]

Still haven’t adopted a social media strategy yet? You’re not alone. See, lots of CEOs are saying, “sure, social media is where my customers go, but I know a lot of companies that haven’t made a single dollar in that social media space.” Are you kidding me? Would you deliberately NOT go to where your [...]

Ok, just in case you didn’t know it, you’re reading a blog. Thanks for reading! But here’s something to think about – how do businesses use blogs, and how to you promote them to get people to read them? Blogs are a great way to keep in touch with your customers and potential customers. You [...]

When talking with a colleague recently about advertising, he made the comment, “when it comes to marketing, you would do well to emulate Lady Gaga.” What does that mean – and how did she get to be so big in such a relatively short period of time? Your colleague has it right – and when [...]

“I’ve heard the term “demographics” used with respect to targeting my potential customers, but now I’m hearing more about “psychographics.” Is there a difference in the two? There’s a big difference! And actually, if you’re really looking to target your customers, you’ll need to have both demographic and psychographic information at your disposal. Both demographics [...]