If you’re puzzled by abbreviations that relate to marketing on the Internet, you’re not alone. Many businesses don’t have a clear understanding of what PPC, CPC, CTR and a variety of other permutations of those letters mean. But if you’re going to use the Internet, and banner ads more effectively, you need a short course [...]

I get asked all the time if a “Pay-Per-Click” campaign is an effective way to market products and services. The short answer is, “probably.” And that of course requires some explaining; but the fact is, there’s no easy “yes or no” answer. Pay-per-click is in fact a highly targeted way to reach key prospects. Compared [...]

Ok, 2011 is history.  The fact is, the New Year is here! So what’s on the horizon for businesses – large and small – in the coming year? When it comes to marketing, there are a lot of things to focus on. And a few things to stay away from! We’ll try to sort out [...]

So many small businesses have been using Adwords to promote their business and increase sales. And for years, doing so was actually was a good strategic move. It only required a small investment, and they were able to drive quality traffic to their respective websites. But like everything else, the costs have soared, and it’s [...]