Well, 2011 is history and the results are in: it turned out to be a pretty merry Christmas for retailers after all. Car sales were strong. And the upswing in the economy is a strong indication that business owners need to be proactive rolling into 2012. So here are some tactics to get you going, [...]

When talking with a colleague recently about advertising, he made the comment, “when it comes to marketing, you would do well to emulate Lady Gaga.” What does that mean – and how did she get to be so big in such a relatively short period of time? Your colleague has it right – and when [...]