Do you remember what marketing was like before someone came along in the 70’s and dropped the “B” word? (That’s branding, just in case you were in diapers in the 70’s). It was attributed to some London account planners (Seems that in America we didn’t have Account Planners back in the 70’s!) who came to [...]

One of the nice things about an advertising agency is the ability to track trends. And by that I do not mean crystal ball gazing and tarot card reading a la Faith Popcorn. What I mean is because we have clients in different industries, that are different sizes and in different geographies, we can sometimes [...]