Do you have a “deer in the headlights” look when you’re asked what your ad budget is for the year? If you do, you’re not alone. The fact is that most people simply assign a number for their advertising budget without much rhyme or reason. And while there are no hard and fast rules, there [...]

The meeting happened years ago, in one of those fabulous Silicon Valley office parks around Cupertino. We were going through an exercise with the executives of our client, peppering them with questions, digging into dark corners, and uncovering things they didn’t want us to find. Just a basic game of getting to know you, agency-style. [...]

You have had that day too, right? You walk out the door, take a look at your tires, and think to yourself, “yep, dog don’t hunt.” There are few activities in life I detest more than getting new tires. It’s right up there with root canals and cleaning gutters. And really, how many of us [...]