I hear this all the time: “I’m supposed to be using social media, but I’m just a small business. Is it really something I can use effectively?” Ok, once and for all, here’s my reply: YES! Currently there are over 24 million small businesses using social media in one way or another. There are probably [...]

Surprisingly, about half of small business executives in a recent survey said they aren’t using social media to help boost their respective businesses. Surprising, because it’s such an integral part of larger companies’ marketing efforts. Asked “why not,” the biggest answer was, “lack of time.” Well, even the big companies and the huge marketing staffs [...]