Engaging with customers to answer queries, address account issues and improve general relations presents quite a few challenges, as well as opportunities, for banking institutions.  With over a billion users on social media sites, banks can hardly ignore the huge potential this presents.  Other industries are successfully using sites like Facebook and Twitter for customer [...]

While traditional media and social media are still going strong, the up-and-comer in the marketing world is content marketing. And if you’re not focused on content marketing, well, you may get left behind. What is content marketing? It goes by many other names – including private media, corporate media, corporate publishing and others. But it’s [...]

Normally people would be counting down how many days are left until Christmas. But I’m more excited about how many days are left until we can start putting 2012 on our checks….wait, we don’t write checks much anymore. Actually, we don’t “write” much of anything anymore. We text, type on a computer keyboard or swipe [...]

You can see it in the malls, in the stores, almost everywhere you look. Just as the final Halloween mask was put at 90% off (regular retail prices) the stores changed over to Thanksgiving décor, with Christmas ornaments not far behind. All that foretells that a new year is right around the corner. Welcome to [...]

This has been a watershed year for social media and social media marketers. It’s the year the big guns (as in companies) came on board and started using social media in ways that they never had before. Everywhere you turn you keep hearing that social media is the panacea for all of marketing’s shortcomings. But [...]