“A colleague recently asked me if I had my marketing plan in place, and I guess the look on my face gave him the answer. Now that I’m committed to creating one, what goes into making a good marketing plan?” If you don’t have one, put one together. You simply can’t run a successful business [...]

We have spoken a lot on this blog about tactics in today’s marketing world. We have gone over the basic blocking and tackling needed to introduce brands to consumers, and getting those consumers inspired to take action. But this time we thought we would get out of the tactical trees and see the forest instead. [...]