Engaging with customers to answer queries, address account issues and improve general relations presents quite a few challenges, as well as opportunities, for banking institutions.  With over a billion users on social media sites, banks can hardly ignore the huge potential this presents.  Other industries are successfully using sites like Facebook and Twitter for customer [...]

Twitter is more than just a great networking site; it can also be a powerful tool for your dealership… if you know how to navigate it.  As a massively popular platform for discussion, Twitter allows you to easily target individuals and companies with similar interests and speak directly to them.  If your strategy is sound, [...]

Sure, Twitter is constantly in the news. You hear about how some celebrities have zillions of followers – and it’s a new celebrity leading the way every week. But how do you use Twitter effectively – if you’re not a celebrity – and imply want to increase your business? Well, start with better customer service [...]

Still haven’t adopted a social media strategy yet? You’re not alone. See, lots of CEOs are saying, “sure, social media is where my customers go, but I know a lot of companies that haven’t made a single dollar in that social media space.” Are you kidding me? Would you deliberately NOT go to where your [...]

In just a few short years since Twitter came on the scene, the American lexicon has taken the simple word, “tweet” to an entirely new level. People now “tweet” on a regular basis; they have “followers” and some even base their popularity on how many followers they actually have. Now, many businesses have started using [...]